Data blending and custom metrics in Google Data Studio

How to create custom formulas in Google Data Studio when segments and filters are applied

On July 12, 2018, Google Data Studio introduced a new functionality — data blending — which allows blending data from multiple data sources. For data analysts, this means new opportunities to find more user behaviour insights which translate to valuable improvements, whether the main task is to improve the overall digital marketing strategy or just a specific part of it.

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Find out more about how to use data blending functionalities in Google Data Studio here!