Case Study: Usability-Based Navigation Menu Optimization

We analyzed the navigation menu performance of a European online timber store in order to ensure an optimal navigation experience for its customers.

To be able to come up with recommendations on how to improve the store’s navigation menu, we tried out 8 hypotheses by conducting tests that show how users navigate the website. We had actual store customers participate in first click testing and tree testing to do this.

Find out the steps and turns we took to give the best navigation menu recommendations for this real-world client →