Akeneo PIM + Magento 2
Reasons, Benefits, Integration
One of the most popular eCommerce platforms to date, Magento 2 is well maintained and kept aligned with the requirements of merchants and users alike. Features rolled out with the latest version, are a testimonial to this.
Yet, while Magento 2 serves as a perfect foundation, there has been a growing demand to extend the out-of-the-box functionality and delegate certain tasks to external services and tools. One such case is the need to manage extended product catalogs, support multi-channel strategy, and provide content in multiple languages, all while preserving agility of operations, durability and security.
Enter Product Information Management (PIM) systems. Knowingly, back in October 2018, Magento announced a Premier Technology Partnership with Akeneo — a leading PIM solution provider. The goal was to give merchants a competitive edge in the constant race to launch products and maximise content value.